Intrapreneurship: the future of work.

We are entering the era of the intrapreneur – entrepreneurially driven employees that are driving innovation within a larger organization. Now more than ever, the workforce needs to be equipped with the right tools and rules to Start Within.

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Are you an intrapreneur?

Now is the time for intrapreneurs to rise within an organization, launching new products, services, and solutions, to provide the company with opportunities for higher profit margins and larger growth opportunities.

The Start Within Principles
The New Intrapreneurs

Entrepreneurially-minded millenials are skipping the startup route, and seeking stability by working within larger organizations.

Generational Reversal

Americans are now more likely to work for a large employer than a small one, a shift that's rippling through the economy.

Economy Shift

Whether technology breakthroughs, or new political and economic structures, everything is in flux - and demands innovative thinking.

Innovating Within

Large companies need more innovators to seek ways to ideate, innovate, and push through new ideas, to remain competitive.

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Major Shifts in the Workforce + Economy

The rate of entrepreneurial business formation has slowed and pace of business closures has increased. Business deaths now outpace business births for the first time since the late 1970’s.


Millennials have the best shot at leading an entrepreneurial recovery and by 2020 will represent the largest segment of the U.S. population. But they aren’t starting as many new enterprises as baby boomers were at the same age. The reason? They have entrepreneurial instincts but are seeking stability and opportunities in existing organizations. 


In a generational reversal, Americans are now more likely to work for a large employer than a  small one, a shift that’s rippling through the economy. Where there have been significant gains in U.S. jobs, big companies are gaining the most ground. 


Whether scientific advances, technology breakthroughs, or new political and economic structures, everything is in flux – and everything demands innovative thinking. Especially in big companies, where more than 70% of senior executives believe innovation will drive growth for their company. Though 65% were not confident about their decisions to stimulate innovation.

Entrepreneurship Decline

U.S. rate of new business creation plunged more than 30% during the economic collapse and has been slow to bounce back

Business Closings

Business deaths now outpace business births with the firm entry rate falling by nearly half in the years between 1978 and 2011

New Workforce

Over 25% of U.S. employees worked at very large firms employing at least 10,000 people in 2014, and another 11% at large firms

Innovation Roles

Over 70% of senior executives surveyed say innovation will be at least one of the top drivers of growth for their companies

The Start Within Book

The book will focus on helping the intrapreneurs by putting the right rules and tools at the center, and help spur an innovative approach. Start Within will enable the intrapreneur to best leverage the parent company’s structure, tools, and market access for faster, and more effective incubating.

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Collecting, curating, and sharing the latest news, data, and trends on intrapreneurship. Follow our blog, media pieces, and social media to stay in the loop. Or if you have tips or information worth checking out, let us know. We are always hungry for more stories and the newest approaches to successful intrapreneur ventures.